Job Description

Job Description: Responsibilities: Responsible for planning, executing, and optimizing end-to-end email marketing campaigns. Collaborate with greater digital marketing team and stakeholders to align on an email calendar and maintain the projects within it. Proactively test and learn. Analyze past email campaigns for insights and learnings, compare with industry best practices, then share recommendations with greater team and stakeholders. Work with technical email team to continue to innovate and iterate on the technical capabilities in email, creating more streamlined processes and better results. Create presentations showcasing the wins and learnings in email and share with leadership and or stakeholders. Knowledge and skills: Experience working in an email platform, Salesforce Marketing Cloud preferred. Knowledge of email testing and optimization approaches. Capability to collaborate with multiple stakeholders to effectively manage expectations, build trust, and achieve high client satisfaction. Proficiency in delivering results within tight deadlines in a dynamic business environment. Strategic thinking and problem-solving abilities, with a focus on achieving business outcomes. Ability to self-manage time and meet expected deadlines, completing work on time within hours allocated. Knowledge and experience with project management tools, Jira preferred. Exceptional attention to detail and commitment to delivering high-quality work. Technical Skills: Solid understanding of HTML and CSS coding specific to email. Experience with email marketing platforms- Responsys, Silver pop, Message Gears, Send Grid. Salesforce Marketing Cloud experience preferred. Experience working with mobile first and responsive design email templates and strategies. Expertise in troubleshooting code to ensure designs render appropriately across all versions Experience with marketing tagging and tracking platforms such as Google Analytics, Google Tag Manager, Adobe Analytics is preferred. Experience with 3rd party email tools such as Litmus, Spark post, Movable Ink, and a working knowledge of how to best use these tools. Advanced proficiency in Amp Script or similar personalization language. Understanding of SQL is a plus but not required. Salesforce certifications are a plus but not required. Deep understanding of compliance principles- CAN-SPAM, GDPR, and other email laws and best practices. Education: Bachelor's degree in marketing, communications, or relevant experience accepted in lieu of degree. The hourly range for roles of this nature are $40.00 to $50.00/hr. Rates are heavily dependent on skills, experience, location, and industry. cyberThink is an Equal Opportunity Employer. cyberThink

Job Tags

Similar Jobs